Asked to capture the essence of Spring/Summer there really is no better way than through natures own starter signal, Blossom. Using real branches the buds and leaves were picked off and replaced with artificial ones to make it look as realistic as possible whilst retaining it's freshly blossomed glow. Simple elegant perspex plinths at varying heights displaying the 'No 42 The Flower Shop' scent, heroes Jo's new masterpiece fragrance which was aptly named after the store itself.
Veuve Clicquot BWA - Claridges - London
Employed by Quintessentially I had to design a central feature at the Veuve Clicquot business woman of the year awards that displays the previous winners whilst at the same time represents growth and innovation. I thought a tree represents this well and so the 'Tree of knowledge' was born. It was made from powder coated bent tubular steel and stood 12' high withing the stunning Claridges lobby.
Avatar tree - Hyde Park - London
This was a project I worked on with Beatwax. The tree was to promote the launch of Avatar on DVD. It engaged the public by allowing them to control the colour of the tree via a downloadable app.
Nissan Cube Launch - Potters Field Park - London
I was contracted to design the launch of the Nissan Cube launch at London's Potters Field Park by the production company Beatwax. The concept was to create a Cube within a cube that passers by could fully interact with by activating the remote floor pads which would highlight the main design features of the car.
The world famous tattoo artist Henry Hate was commissioned to tattoo his iconic illustrations into the ice.