Asked to design the first permanent store for the acclaimed Crosstown Doughnuts. The interior needed to reflect the brands simple and elegant identity that lets the product take centre stage. The challenge was to use the space to it's full potential, incorporating everything that a cafe needs equipment an display wise whilst also having enough storage for the product and at the same time maintaining a sense of openness for customers.  The space is a true reflection of the brand with small doughnut touches brought in through branding the trays, signage and the Doughnut stools.